Rise Bar

Rise Bar is a CPG company founded by fitness and health enthusiasts, specializing in clean and minimal ingredient protein bars. Each bar contains 5 ingredients or less and 15-20g of protein to fuel active lifestyles.

Visit Website

SOCIAL MEDIA AND MARKETING COORDINATOR
Dates Employed: Nov 2019 - Present

CHALLENGE: Revamp social media strategy to increase engagement, followers, and adjust marketing efforts to appeal to target market. Refocus and create new management and communication strategy for Influencer and Affiliate relations to increase brand awareness, user-generated content, and affiliate sign-ups.

PROCESS:
• Create new marketing strategy where goal is to increase brand awareness for target market, increase engagement and communication with target market, and create content aimed towards this demographic.
• Reengage with past influencers, discover new influencers, and manage ordering of product samples as well as follow up and managing user-generated content.
• Communicate with event planners and businesses for product donations and manage execution to ensure timely shipment and increase brand awareness.

TOOLS:
• Instagram, Facebook, Shopify, Lightroom, Photoshop, Later, Google Analytics, Excel, Outlook

RESULTS:
• In the first month of managing social media, increase average engagement 63.4%, average post likes 51.3%, average comments 94.9%, average impressions 45%, and average reach 61.6%. Doubled sales by social referral from the previous month.
• Renewed expiring affiliates and signed up new affiliates under new management system.

Working with Katie has been an absolute pleasure! When she joined the team we really needed to refine our visual look, feel and personality of the brand. Katie was able to help improve our visual aesthetic and our overall social analytics. She has done a great job taking charge on projects both in her wheel house and ones that stretched her out of her comfort zone. She is great at taking direction and delivering exceptional work. - Nikki Frisz, CPG Brand Manager