Social Media and Marketing Summer Intern
Dates Employed: June 2018 - Sep 2018
Dates Employed: June 2018 - Sep 2018
CHALLENGE: Manage social media channels, create and execute Summer, Back-To-School, and Sorority Sale campaigns, working with Micro-Influencers, and assist in photoshoot production.
PROCESS:
• Social media management (paid and organic), including building social media calendar, content creation, lifestyle and product photography, and influencer marketing.
• Creation of Summer, Back-To-School, and Sorority Sale campaigns on social media, including copy creation for website, emails, and social media.
• Search and communicate with potential website models, assist in photoshoot production by preparing and styling wardrobe, shoot behind-the-scenes content, and photography.
• Social media management (paid and organic), including building social media calendar, content creation, lifestyle and product photography, and influencer marketing.
• Creation of Summer, Back-To-School, and Sorority Sale campaigns on social media, including copy creation for website, emails, and social media.
• Search and communicate with potential website models, assist in photoshoot production by preparing and styling wardrobe, shoot behind-the-scenes content, and photography.
TOOLS:
• Instagram, Twitter, Pinterest, Facebook, Hootsuite, Paid Social Media Advertising, Lightroom, Photoshop, Shopify.
• Instagram, Twitter, Pinterest, Facebook, Hootsuite, Paid Social Media Advertising, Lightroom, Photoshop, Shopify.
RESULTS:
• Successfully executed Summer, Back-To-School, and Sorority Sales campaigns, resulting in increased engagement on social media and promotion of sales.
• Discovered and worked with influencers that increased brand awareness, increased engagement, and resulted in 100+ coupon code redemptions.
• Discovered new model talent for website and social media.
• Successfully executed Summer, Back-To-School, and Sorority Sales campaigns, resulting in increased engagement on social media and promotion of sales.
• Discovered and worked with influencers that increased brand awareness, increased engagement, and resulted in 100+ coupon code redemptions.
• Discovered new model talent for website and social media.
"Katie is an exceptional worker and incredibly efficient at her job. I had the pleasure of being her manager and she constantly impressed me by taking initiative and going above and beyond her role. Not only did she shine in her own position, but she took time to train and help others which ensured that our entire team worked well together. Her talent and outstanding work ethic will make her a huge asset to any company." - Kristen Newman, Creative Director
Dainty Hooligan website - Summer Sale Campaign
Dainty Hooligan Instagram Story
