Abby Sparks Jewelry

Abby Sparks Jewelry is a custom jewelry design studio in Denver, CO. They specialize in custom engagement rings, custom wedding bands, and custom jewelry. From client meetings, to design, to creation, Abby Sparks Jewelry is completely customized for the wearer and their unique style.

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SEM and Marketing Coordinator
Dates Employed: March 2017 - Dec 2017
CHALLENGE: 
• Update SEO on website, including updating website links, creating redirects, meta descriptions, keyword research, and link building.
• Create internal marketing documents for SEO systems and processes, and How-To Guides for future employers.
• Manage Social Media Intern and Blog Writing Intern.
PROCESS:
• Project manager of creation of 30+ new pages on the website, including keyword research and mapping, SEO, updating site map, and copywriting.
• Monthly analytics reporting to increase effectiveness of digital marketing initiatives.
• Manager of Marketing Intern and Blog Writing Intern.
TOOLS:
• Instagram, Twitter, Pinterest, Facebook, Hootsuite, Paid Social Media Advertising, Lightroom, Photoshop, WordPress, Google Analytics, Google Adwords and Keyword Planner, and MailChimp.
RESULTS: (from prior year)
• 280% increase in monthly sessions (1,707 vs 449)
• 180% increase in monthly page views  (6,957 vs. 2,479)
• 275% increase in monthly unique users (1,266 vs. 338)
• In the first 6 months, directly increased organic traffic coming to the website.
• 65.73% increase in organic sessions (1,707 vs 1,030)
• 62.70% new users (1,217 vs 748)
• 33.33% organic page views (4.08 vs 3.06)
Marketing and Social Media Intern
Dates Employed: Oct 2016 - Mar 2017
CHALLENGE: Revamp and manage Digital Marketing strategy; including Instagram, Pinterest, Facebook, Twitter, Paid Advertising, blog writing, and management of external customer facing sites.
PROCESS:
• Builds social media calendar, creates content, and manages social media platforms.
• Brainstorm, execute, and measure success of new content ideas for social media, website, and emails.
• Establish and manage online advertising and promotion budget.
• Create internal marketing documents for social media systems and processes, and How-To Guides for future employers.
TOOLS:
• Instagram, Twitter, Pinterest, Facebook, Hootsuite, Paid Social Media Advertising, Lightroom, Photoshop, WordPress, Google Analytics, Google Adwords and Keyword Planner, and MailChimp.
RESULTS:
• 147.89% increase in monthly sessions referred from Facebook (176 vs 71).
• 32.43% increase in monthly sessions referred from Pinterest (98 vs 74).
• Revamped Pinterest and responsible for 50% of all traffic coming to the site within the first month.
• 87.88% increase in Instagram monthly sessions (62 vs 33).
• 25% increase in monthly sessions referred from Twitter (10 vs 8).
• Wrote blogs based on analytics and brought in over 1700 sessions. 
• Created newsletters and email blasts to over 600 recipients, achieving and maintaining an average 29.5% open rate and 4.25% click through rate.
Working in a small business, it's easy to see the return of work that's put in (or lack thereof), but Katie's work was evident. As an intern, Katie added so much value that she created a vital position for herself in the company. I worked alongside Katie on the website and watched her go from knowing nothing about SEO to becoming a total wizard and replacing the company we hired for SEO/ Digital Services.

Katie's work ethic sets her aside from others; her ability to create systems and processes is second to none. Additionally, she was an amazing person to work with, kept the team on track, and added valuable input. She's versatile, organized, and so pleasant to be around; any company would be lucky to have her. - Stephie Brown, Digital Branding and Marketing Designer
Abby Sparks Jewelry Instagram (@abbysparksjewelry)
Abby Sparks Jewelry Instagram (@abbysparksjewelry)
Abby Sparks Jewelry website, manager of 30+ new pages created
Abby Sparks Jewelry website, manager of 30+ new pages created
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